Daisy Choi set up 'DAY C' in 2004, and based her jewellery studio at the Craft Central workshops in Clerkenwell, London, UK.

Daisy's background in 2D and 3D design is reflected in her work where she often combines the two to create playful yet meaningful and wearable jewellery. Her work has been shown in group and solo exhibitions in Europe, US, Australia, and Hong Kong.

Day C Jewellery has been featured in Worth Global Style Network (WGSN) and the Lucky Magazine in US, The Independent UK and Marie Claire magazine (UK). Day C jewellery has been sold and exhibited at numerous high profile fairs including: Chelsea Crafts Fair, IJL ( International Jewellery London) and Origin Craft Fair in London; Inhorgenta Europe in Munich; Kara The International Jewellery Fair of Designer in Paris; and New York International Gift Fair in New York. In 2006 the prestigious, London department store, Harrods, invited Daisy to create a first time ever, five week "Jewellery Banquet" - a special, one-off, solo selling-exhibition.

Upcoming selling-exhibitions include: New York International Gift Fair, New York; Origin 2008 London; and Sieraad International Jewellery & Silver Design Fair, Amsterdam.

Day C jewellery is currently selling through independent galleries and shops in the UK and USA (including Museum of Art and Design,New York). The work was selling through leading department store in London ( Harrods and Selfridges & Co.).